CSR Column

During the infancy of the CSR debate, much effort has been invested into finding, testing and proving the business case for CSR. Win-win situations exist, companies can make profit by doing good – such is the proposition of the CSR movement and such is the core of the argument when already convinced business leaders try to convince their peers.

The concept of CSR is no longer a pioneer concept. A variety of stakeholders are now actively involved in the debate about CSR, business responsibility and the wider question of positioning business and its role and responsibilities in relation to other actors, such as the state and civil society. Simon Zadek has talked of first, second and third generations of CSR. The first generation centres around the short-term interests and motives of the individual company for doing good, the second generation focuses on businesses’ long- term strategy for success, while the third generation moves the challenge to the role that CSR can play in addressing poverty, exclusion and environmental degradation.

The 3 phases have had their roots deepened and with more knowledge gained; more innovation on ways to enhance sustainable competitiveness have sprung up. Over the next blog topics; i will touch on the latest buzz words that have sent me "googling" for information to understand them.

Enjoy summaries from what i have complied having analysed all the information at my disposal. Feel free to comment on what you dont agree with or what you would want to add.